This campaign was a retrospective mini-documentary for the University of Minnesota’s 2025 TRIO Upward Bound graduating class.

The goal of this video was to reflect on the 4-year journey of the TRIO/Upward Bound, and inform viewers of what is it like to be a TRIO student. The video premiered at the 2025 TRIO Graduation Banquet to students, families, alumni, and program donors/sponsors.

A secondary goal of the project was to convey the importance of TRIO as a program in light of recent budget cuts.

The video was a great success for the program, and received much regard at the premiere.